Puma launches first global brand campaign in a decade
Puma launches first global brand campaign in a decade
Apr 10, 2024
marketingweek.com
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Puma brings back Afroman's "Because I Got High" for new runner's high spot. Its latest ad campaign, ‘Go Wild,’ the brand taps into the euphoria of the runner’s high, set to a cheeky reinterpretation of Afroman’s 2000 hit that earned a Grammy nomination and became a cultural anthem.⁠ The spot showcases runners breaking free from the mundane and embracing movement, with the reworked lyrics celebrating the joy and spontaneity of running.⁠ (🎥: PUMA) | Boardroom
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