Viraj Sheth on Instagram: "If you’re going to seriously start creating content across platforms - here are some tips. On Instagram, use trial reels to reach new audiences. Mosseri is tired of telling everyone this - follow his advice. On YouTube, double down on Shorts since there’s still a massive opportunity there. The platform is promoting short form content heavily. If you’re in it for the long run, I will recommend you double down on long-form content first. On LinkedIn, text and image posts

Viraj Sheth on Instagram: "Creators, you’ve been sold a lie. More followers does not mean more money. Brands don’t pay for reach, they pay for relevance AND the quality of your audience. Ask yourself: Are you building expertise? Are you solving real problems? Can your audience actually afford what you’re promoting? If not, you’re just creating noise. Stop blindly chasing followers. Start building trust. That’s the real game."