"If It Isn't Love" is a 1988 song by New Edition, written and produced by Jimmy Jam & Terry Lewis, from their album Heart Break. The song tells the story of a man denying his feelings for a woman, only to realize he loves her, and features a dramatic bridge where lead singer Ralph Tresvant admits his love to his bandmates' shocked reaction. The track was a major hit, peaking at number seven on the Billboard Hot 100 and number two on the R&B charts | Mark Hall