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🐻 Steiff, the inventor of the teddy bear, has reintroduced its iconic creation into its brand design after more than a century. The bear's head with the characteristic button in its ear now takes centre stage and represents the fascinating story behind its invention. Stefanie Wiesneth, CMO @steiff.deu, tells us more about the project, which was honoured with the German Design Awards 2024 in Gold. Video: signaturefilms / Oliver Hardt, Christoph Weigand #germandesignward #design #designer #steiff
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Steiff is the world's most famous soft toy manufacturer. Especially the Teddy bear stands for our brand like no other soft toy! Steiff ist der weltweit bekannteste Plüschtierhersteller. Besonders der Teddybär steht für unsere Marke wie kein anderes Kuscheltier! #steiff #knopfimohr #yearoftheteddybear | Steiff
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