Pros & Cons of Comparative Advertising (Marketing Tactics) #MarketingMinute 090
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YouTubeAnthony Miyazaki
Pros & Cons of Comparative Advertising (Marketing Tactics) #MarketingMinute 090
Comparative Advertising occurs when a company presents a direct argument that their particular product or brand is superior to another company’s product or brand. It can be used with a variety of product offerings such as goods, services, experiences, locations, properties, and ideas. It’s a common practice in areas such as politics, where ...
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