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Sinulog has long stood at the heart of Cebu’s economy and identity. In pre-pandemic years, the festival drew over one million devotees and tourists, generating billions of pesos across hospitality, transport, food, retail, and creative industries, and sustaining thousands of livelihoods across the province. In 2025, Cebu was struck by multiple earthquakes, including a magnitude-6.9 quake, which killed dozens of people and caused widespread damage to homes, roads, and public infrastructure. This