The Legends Of Music on Instagram: "The Music Video to “Beetlebum” by Blur According to Blur’s documentary, “Beetlebum” was inspired by heroin and the drug experiences Damon Albarn had with his then-girlfriend, Justine Frischmann of Elastica. In an interview that was published in 1000 UK #1 Hits by Jon Kutner and Spencer Leigh, Damon said this: “It’s about drugs basically. I’m not sure what a Beetlebum is. It’s just a word I sang when I played the song to myself. I asked the others if I should c