REINDEER RAID: A lucky reindeer snatches hand-fed snacks from an indigenous Sami reindeer herder in northern Sweden. | CBS News

Give your reindeer the long-lasting energy they need to circle the globe in a single night with new Purina® Flying Reindeer Feed. Greatness on the inside shows on the outside. And under the tree. | Purina Horse

The Sámi people of the Arctic have a timeless bond with reindeer. Not just as a source of food or clothing, but as the heart of their identity. For centuries, reindeer herding has shaped their rhythm of life, traditions, and worldview. The reindeer give them meat, hides, antlers and valuable materials for tools and clothes; they also guide seasonal migrations and connect them deeply with the land. But above all, it’s a relation built on respect and symbiosis: the Sámi take care of the reindeer,