Gatorade brought back its “Is It In” you campaign with a new cast of athletes and renewed purpose. As PepsiCo’s Gatorade and creative partners TBWAChiatDay reconsidered the campaign for the modern era, it brought back Michael Jordan to narrate the new 60-second lead spot—”It Hasn’t Changed”—and added Caitlin Clark, A’ja Wilson, Jayson Tatum, Josh Allen and Sydney McLaughlin-Levrone to address the needs and concerns of a new generation of athletes. Find out why they're running back the classic ca
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