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In 1995, a Pepsi commercial claimed that 7 million Pepsi Points could be redeemed for a Harrier fighter jet. While most people laughed, 21-year-old John Leonard took it seriously, raised about $700,000, filled out the official order form, and demanded the jet from PepsiCo Pepsi refused, and Leonard sued. The court ruled against Leonard because it found that no reasonable person would believe a $23 million military jet was a real consumer reward, the ad used exaggerated humor, and the Harrier jet
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