The $11 Death Trap: How Ford Calculated What Your Life Was Worth | The Pinto Scandal
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The $11 Death Trap: How Ford Calculated What Your Life Was Worth | The Pinto Scandal
In the 1970s, Ford built a cheap, popular little economy car — the Pinto. Their own crash tests showed that in a moderate rear-end collision, its fuel tank could rupture and the car could burst into flames. And inside Ford was a document that took human lives, assigned them a dollar value, and weighed them against the cost of an $11 part ...
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