As Chief Marketing and Customer Experience Officer, Tariq Hassan leads all marketing efforts—including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy—to create holistic, compelling brand experiences for customers of the nearly 14,000 McDonald’s restaurants in the U.S.

Jan 27, 2025 · McDonald’s USA, Shortly after the holidays, Tariq Hassan, our Chief Marketing and Customer Experience Officer, shared with me that after much reflection, he had come to the conclusion that now is the right time for him to step aside from his role at McDonald’s.It was clear it was not a choice he made lightly. Tariq loves this brand, loves this System and loves the team he has assembled.

Jan 14, 2025 · Tariq Hassan has been hired as USA’s Chief Marketing and Digital Customer Experience Officer for McDonald’s USA. Here are five quick facts about him! 1. He believes that diversity is not a strategy but a value that starts with bringing one’s authentic self to work.

Jan 28, 2025 · Tariq Hassan, who spearheaded many of the marketing initiatives that helped McDonald’s U.S. sales thrive for much of the post-pandemic environment, is leaving the company, the fast-food giant said on Monday.

McDonald’s U.S. leadership team draws from a proud history and set of values that made the company an icon of American business. Meet our President and CEO, as well as other McDonald’s U.S. executive team members who continue to build our legacy and ensure our Golden Arches shine bright.

Feb 12, 2023 · Tariq Hassan is the Chief Marketing and CX Officer of McDonald’s USA. He’s spent much of his career building iconic brands such as Petco, Bank of America, and HP.

Jan 28, 2025 · Tariq Hassan, McDonald’s chief marketing and customer experience officer, is leaving the company. McDonald’s USA president Joe Erlinger shared the news about his departure in a letter to the ...

Jan 28, 2025 · Tariq Hassan, the chief marketing and customer experience officer at McDonald’s USA, will step down from his role, according to a statement by McDonald’s USA President Joe Erlinger. Alyssa Buetikofer, currently CMO of McDonald’s Canada, will assume the role of senior vice president, chief marketing and customer experience officer of McDonald’s USA on Feb. 15.

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan steps down after three years.

Get to know Tariq Hassan and his career prior to being Chief Marketing and Digital Customer Experience Officer, McDonald’s USA