Nov 19, 2024 · That will include global heavyweights such as San Pellegrino and Perrier. The Swiss food giant released its action plan today in the face of a challenging market and lowered growth expectations: setting out a strategy to drive operational excellence, increase investment in advertising and marketing by 9%, and deliver further cost …

Sep 26, 2024 · The US beverage alcohol market continued to shrink in the first seven months of 2024, with volumes declining more than expected. The IWSR has compiled state-by-state data for the beverage alcohol market over the last five years and put it into its new US Navigator platform.

Oct 23, 2024 · Absolut's first-generation paper bottle consists of 57% FSC-certified paper with a thin plastic inner lining. The brand's goal is to reduce the plastic: with the ambition for the next generation bottle to achieve at least 85% fiber content, …

Dec 5, 2024 · Walmart in Flippin, Arizona announces its Modern Soda shelf on Facebook (Walmart facebook) “Walmart is, of course, a precedent-setter in terms of how categories are defined, and in this case is a first-mover in creating the Modern Soda set,” explains Amy Taylor, CEO of Zevia, a brand that has already been stocked in Walmart for years but will now see distribution expanded from 800 stores ...

Dec 12, 2024 · In the association’s mid-year survey, craft saw an estimated decline in production of 2%. And Q3 scan data suggests weaker performance than the first half of the year – ‘this suggests a full-year number may be weaker than the midyear estimate,’ according to …

Jan 16, 2024 · Pepsi: The old version on the left, the new on the right. The new visual system “brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world," according to …

Dec 31, 2024 · Based on his experience in the Asian market, Goh noted distinct preferences across different regions, and said that understanding regional preferences is key to success: “In Taiwan and Hong Kong, consumers are drawn to seasonal sakes and limited-edition releases.

Apr 18, 2024 · Craft beer trajectory. Craft beer enjoyed strong growth throughout the 1990s and 2000s (at times enjoying double-digit growth rates) but by 2019 was already turning into a more mature market with healthy but steadier growth rates (4% volume growth in 2019, against a backdrop of industry declines of 2%).

Jan 18, 2024 · Diageo and American rapper Combs had partnered on Ciroc vodka's marketing since 2007; while in 2013, Combs and Diageo formed a joint venture to buy DeLeón in 2013 for an undisclosed amount.

Sep 10, 2024 · But how has economic uncertainty and cost-of-living challenges affected this? Beverage giants continue to keep their faith in premiumization strategies and are reaping the rewards accordingly.. Research does suggest that the premiumization trend has been softening.But it’s still thriving in many markets and categories …