Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles ...

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded advertising day of the year.

Here's what you need to know about Michelob's pickleball commercial for Super Bowl 59 and who's featured in the ad. SUPER BOWL COMMERCIALS NEWS: Here's the full 60-second Michelob Ultra ad set to run ...

Actor Willem Dafoe appears in this year’s Super Bowl ad alongside Catherine O’Hara for Ultra. He admitted that he had never heard of pickleball before he was approached for this commercial.

The commercial aired during the Super Bowl preview event featured a mashup of celebrities playing pickleball. The ad, which features Willem Dafoe and Catherine O'Hara, surprisingly presents both ...

In it, the Emmy winner costars with Oscar nominee Willem Dafoe. Titled “The ULTRA Hustle,” the pair take on comers - professional and otherwise - on the pickleball court in a quest for Michelobs.

"Willem and I had such a good time hustling everyone on the pickleball court." “I enjoyed the process of bringing this to life, especially working with Catherine,” said Dafoe. “I think ...

We obviously know that Willem and Catherine ... In the spot, which you can watch below, Dafoe and O'Hara - wearing matching track suits - approach other pickleball pairs, challenging them to ...