Apple has reportedly shown an interest in buying media giant Warner Bros., likely to add its content to Apple TV. But there's competition, with Amazon and Paramount also in the race.

With access to Washington and deep pockets, David Ellison's Paramount Skydance is the top contender to buy Warner Bros Discovery.

Warner Bros. Discovery says it’s open to a sale or spinoff, signaling what could be Hollywood’s biggest deal since Disney bought Fox in 2019.

The Paramount Skydance CEO is “undeterred” after WBD rebuffed his first three offers, sources say, and Ellison’s allies are privately arguing he’s the only buyer who’d pass muster with Trump administration regulators.

Three of the rumored potential buyers for entertainment titan Warner Bros. Discovery are tech companies. Netflix, Amazon, and Apple are all interested in buying Warner Bros. Discovery as a whole or acquiring pieces of the company, like its content libraries and production assets, according to Bloomberg.

CEO David Zaslav has financial bonuses attached to executing a sale, so he’s very much motivated in getting a deal done. Bluster or otherwise, Bloomberg reports he told senior executives that Apple, Amazon, Netflix and Comcast had shown interest in acquiring Warner Bros. expansive library of TV shows and films.