The University of South Carolina (USC) is set to elevate its athletic programs through a groundbreaking 10-year partnership with Nike, beginning July 1, 2026. This collaboration marks a significant ...

In a groundbreaking move for Gamecock Athletics, the University of South Carolina has announced a 10-year partnership with Nike, set to commence on July 1, 2026. This collaboration signifies a new ...

When South Carolina signed its apparel deal with Nike last week, there was a surprise in the terms sheet of the contract.

There is a clause in the USC-Nike contract that will provide South Carolina basketball with A’ja Wilson branded Nike gear.

The University of South Carolina has approved a new apparel agreement with Nike, as the school’s athletics programs will move ...

Mike Sposa, who won the 1998 Nike Boise Open on the then-Nationwide Tour, has advanced to the Round of 32 at the 2025 U.S.

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

Opinion editor Matthew T. Hall interviewed USC great Marcus Lattimore whose book is out ahead of a season of high hopes for ...

Synonymous with the Oregon Ducks football team and home games at Autzen Stadium, the fairly new yet widely renowned tradition ...

Today, the blue-chip Dow Jones Industrial Average closed down 0.8% at 45,282, the broad-based S&P 500 was off 0.4% to 6,439, ...

South Carolina football takes on Virginia Tech for the 2025 season opener. Here's how to get tickets for the game in Atlanta ...

Lil Nas X has been charged with four felonies, including three counts of battery on a police officer. Authorities say he ...