Toyota is focusing on larger segments before introducing an electric Yaris. Its EU marketing boss said that a Yaris EV will arrive “at the right moment”. The company offers a small EV in Europe in the form of the Urban Cruiser.

“This is the idea, but now it is not something we talk about,” Carlucci said. “We have deliberately decided to start [our electric car sales] in the fastest-growing segments [C, D and E]. The right moment will arrive, but this is not quite now.”

Early Wednesday morning in Europe, Toyota unveiled four new or significantly updated electric vehicles — and Lexus managed to sneak one in, too. Even more enticing than the new product, though, was the teaser that came along with it: a shadowy image that previewed an upcoming electric pickup truck and electric Land Cruiser-esque EV while suggesting both would be revealed by the end of 2026.

The unbelievable price of the 2026 Toyota bZ3X just made it popular enough to crash its ordering servers in–guess where—China.

You probably remember the Toyota C-HR , a small, gasoline-powered crossover with funky styling that went on sale in Canada from 2018 to 2022. Well, the all-new C-HR+ unveiled for the first time today across the Atlantic is a completely different,

Toyota announced updates to its European EV offerings, including an electric version of the Toyota C-HR called the C-HR Plus, and a refreshed bZ4X that addresses many of the electric crossover’s shortcomings.

The bZ4X launched in 2022 as Toyota’s first fully electric SUV. Although it was expected to rival the Tesla Model Y and other top-selling electric SUVs, the bZ4X failed to live up to the task. “I think it’s fair to say that we experienced a few bumps in the road during the launch,

The "exciting and surprising" battery-electric car Toyota has been teasing is here, and it's using a familiar name.