Whether you want a pastel pink Chocolate-Covered Strawberry Frappuccino or a dark and moody Midnight Drink — there are plenty ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Starbucks is getting into the Valentine’s Day spirit through limited-time drinks. It is also introducing two new Refreshers ...

Although achieving a 2024 net revenue of $36.18 billion is no easy feat, the Seattle-based coffee giant Starbucks has been facing a decline in their global store sales over the past few years. As ...

CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's ...

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse chain will cut “roughly 30%” of its food and beverage menu items by the end ...

This isn't going to happen right away, however. This will be a gradual change that will continue throughout the year of 2025.

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...