After months of speculation, Publicis Groupe ANZ has acquired Australian independent media giant Atomic 212°.

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.