Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ...

Shumel has been working in app marketing since 2015, starting out agency-side at Fetch and later at M+C Saatchi Performance. He went on to found his first startup, Appsumer, which focused on solving ...

David is a freelance writer and event host. He launched Mobile Marketing Magazine in November 2005 and edited it for 18 years before returning to a freelance career in December 2023. He was also the ...