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NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.
Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...
See Alex Prager and BBH’s campaign for clothing brand F&F, Confused.com’s helium people and Lamine Yamal’s first ad for Beats.
From pithy social posts to epic films, the best advertising showed good range this week.
Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...
The short-term benefits of long-term thinking.
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Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...
As agencies plan to send fewer employees to Cannes Lions this year due to the economic slowdown, Ad Age provided a guide to ...