Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple has affirmed its Siri privacy policies following a lawsuit settlement that revived rumors that the voice assistant was spying on users. "Apple has never used Siri data to build marketing profiles,

Apple claims it is "committed to protecting user data" and that "privacy is a foundational part" of its processes. In a statement released on 8 January 2025, titled "Our longstanding privacy commitment with Siri," they commented on the allegations.