Apple is “actively looking at” bringing AI search options to Safari. Eddy Cue, Apple’s senior vice president of services, made the statement during Google’s antitrust trial on Wednesday, saying the company will likely add AI search features to Safari in the coming year as they continue to improve.

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, Bloomberg News reported on Wednesday, a move that could chip away at Google’s dominance in the lucrative search market.