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PayPal to disperse revenue-sharing payments to athletes in Big Ten, Big 12; will not acquire naming rights
The Big 12's agreement is worth nearly $100 million over five years and was born in 2024 after PayPal entered into discussions to buy naming rights for the conference, sources told CBS Sports. The Big 12 opted not to pursue selling its naming rights, but this partnership was the result.
Big 12, PayPal announce partnership to facilitate direct student-athlete payments
A federal judge’s recent approval of the House settlement allows universities to directly pay student-athletes for the first time. In a sign of the times, the Big 12 and Big Ten conferences announced multi-year agreements with PayPal to facilitate payments to student-athletes.
The multi-year agreements with the Big Ten and Big 12 Conferences will create a new system for paying college athletes through PayPal and its sister service Venmo, following a recent federal ...
Big Ten and Big 12 leap headfirst into new revenue sharing era with PayPal partnership As much as college athletics centers around the student athletes, they're a business first and foremost.
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