“Introducing The Lincoln Motor Company,” the TV spot ends. It’s not quite as old-fashioned as a Civil War–era president, but Lincoln’s new name is meant to be a serious nod to the brand ...

DETROIT – After years of dismal sales, Ford's Lincoln luxury brand is reintroducing itself with a new name and a new midsize sedan. The brand will now be known as the Lincoln Motor Co., a change ...

Adam West's Batman drove a modified 1955 Lincoln Futura concept car on the show. Lincoln Motor Company was founded in 1917 by engineer Henry Leland and named after Abraham Lincoln, the first ...

The Lincoln Motor Company originally was established to fulfill military contracts for aircraft engine production during World War I. But the company also managed to produce—in the first year of ...

Lincoln is making big waves today with the announcement of its "Introducing the Lincoln Motor Company" ad campaign. Though Lincolnisn'trebranding itself as the Lincoln Motor Company, its ad ...

Ford's is renaming its Lincoln division as the Lincoln Motor Co., the automaker said Monday. The automaker has not used its full name since the 1950s, an era when it was synonymous with rich but ...

The carmaker's Navigator SUV is a hit with young drivers. The Lincoln Motor Company had a surprise for the automotive journalists waiting inside the 1 Hotel Brooklyn Bridge last month. Hidden ...

Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & World Report, CarGurus, Trucks.com, AutomotiveMap, and American City ...

Lincoln Motor Co., the luxury unit of Ford Motor Co., today officially launched a broad image makeover that has been in the works for some time. The brand, whose average customers are in their mid ...

Earl Lucas, Lincoln Motor Company’s exterior design chief, was inspired by his mother’s aesthetic sense and his early training designing jewelry. Several automakers aim to change the shopping ...