Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

A prominent conservative Catholic advocacy group is calling on Apple TV to take down an episode of one of its TV shows that ...

Here's everything the tech company announced in its WWDC 2025 keynote address, including iOS 26, the Liquid Glass design and ...

Apple wanted CEO Tim Cook to make a surprise cameo appearance ... cross-company collaboration at the executive level. ‌Apple TV‌+ has already ordered a second season of "The Studio" ahead ...

How to interpret the Apple CEO's rare recent comments regarding ... a more aggressive long-term move in the streaming service Tim Cook doesn’t often talk about Apple TV+ on earnings calls.

He wanted to know what I thought Tim Cook's major contribution to Apple has been since he became ... my phone lit up with calls from national TV networks, major business publications, and many ...

Then, an Apple executive got an email from the company’s chief executive, Tim Cook. Mr. Cook ... a show that would be at home on broadcast TV, the sweetly funny “Ted Lasso.” ...