Meta has begun rolling out ads on WhatsApp for the first time, starting with its Updates tab. The move also includes channel subscriptions and promoted content, all outside private chats.

Threatens legal action against Facebook By Tunde Oso THE Advertising Regulatory Council of Nigeria (ARCON) has raised a red ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

WhatsApp, long known for its ad-free messaging, is about to break with tradition and introduce advertisements for the first ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...