Usability testing shows how well a solution meets people's needs and highlights areas for improvement. Here are seven areas to watch. An essential part of a user-centered design process is assessing a ...

In business, launching a new technology, process, or system without testing is like flying a plane without checking if it can land. The result? Costly failures, frustrated employees, and operational ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

User testing involves evaluating the functionality and user-friendliness of a website, app or other digital product. Testers often record a video of themselves using the product as they attempt to ...

Recently AirCanada was found liable for the inaccurate information that its AI chatbot provided which included a bereavement policy that did not exist. While the case did not cost AirCanada much in ...

Too many startups fail because they try to scale before finding product-market fit. Doubling down on a product before you’ve proven its value is a recipe for disaster. To solve this, we must test and ...

These days there’s a wave of new edtech products hitting the market, and teachers and professors are increasingly making teaching videos and other materials for their classes. But one group is often ...

All of us want a seamless digital experience. Customers expect a sleek and flawless website or app, and businesses want to deliver intuitive design and seamless UI. However, the truth is, if you ...