Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

Fiancé Connor Watkins nailed the engagement with a wooden ring box engraved with lyrics to Swift's "The Alchemy." ...

Travis Kelce and the Kansas City Chiefs had an NFL season to forget in 2025, finishing with a 6-11 record and missing out on the playoffs for the first time since 2014. Kelce, in his 13th season, ...

Ella Langley scores her first Hot 100 No. 1 as "Choosin' Texas" climbs to the top and replaces Harry Styles’ "Aperture," with the country tune making history.

The Grammy-winning singer has been keeping up with the Olympics as she recently celebrated another Olympian's big milestone.

Swifties looking to expand their horizons should check out these five Taylor Swift-approved books, including new-age classics ...

Tyler Hilton, the "One Tree Hill" actor, met with 900 students at the Nashville school where he filmed Taylor Swift's "Teardrops on My Guitar" video.

Taylor Swift is releasing a house remix of “Opalite” — and the world can thank Travis Kelce for that. In an Instagram story, the pop superstar wrote, “Confirmed, Travis is my in-house house guy.” ...

Taylor Swift has taken issue with a trademark for “Swift Home,” filed by bedding company Cathay Home more than a decade ago. Swift has requested that the Patent and Trademark Office cancel the mark, ...

EDM musician Chris Lake revealed how Taylor Swift’s fiancé Travis Kelce was responsible for bringing the “Opalite” remix together and shared the NFL star’s thoughts on the final song.