When the weather watch and early warnings went out, he says this is the time when community leaders, private company owners and residents should all start establishing their emergency plans should the worst happen. In a region of Texas so prone to floods, though, he admits warning fatigue can wain on people's sense of urgency.

More than 100 people have died during the devastating flash flooding in Texas.

By the time I watched the video, I’d seen the images of upturned bunk beds, muddied stuffed animals, tiny T-shirts snagged on branches.