Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

Fiancé Connor Watkins nailed the engagement with a wooden ring box engraved with lyrics to Swift's "The Alchemy." ...

Travis Kelce and the Kansas City Chiefs had an NFL season to forget in 2025, finishing with a 6-11 record and missing out on the playoffs for the first time since 2014. Kelce, in his 13th season, ...

Taylor Swift made a second surprise Olympics 2026 cameo on February 16, showing her support for Team USA's "Blade Angels" with a sweet reference to her album 'The Life of a Showgirl.' See the video, ...

From white wine to fashion accessories like bags and jewellery, check out the brands popularised by Taylor Swift.

Travis Kelce’s fiancée, Taylor Swift, has filed a legal action against a company that applied for a trademark for the logo of “Swift Home.

Let the pop superstar introduce you to Amber Glenn, Alysa Liu and Isabeau Levito – or as they're more widely known, the Blade ...

Taylor Swift has dropped the second music video from The Life of a Showgirl, “Opalite”, and it’s filled with celebrity cameos.

Kansas City Chiefs tight end Travis Kelce is sharing a Valentine's Day greeting with and for his future wife, Taylor Swift.

Kelce inspired Chris Lake's new EDM version of the track ...

EDM musician Chris Lake revealed how Taylor Swift’s fiancé Travis Kelce was responsible for bringing the “Opalite” remix together and shared the NFL star’s thoughts on the final song.