Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Swift narrated the video alongside the music from her latest single “Opalite,” sharing a quick blurb about each of the three ...

Foo Fighters' 'But Here We Are' album is a raw and emotional tribute to Taylor Hawkins, featuring songs that capture the ...

The Winter Olympics often struggle to pierce the noise of the digital age, but leave it to Taylor Swift to make figure ...

Travis Kelce’s fiancé, global pop megastar Taylor Swift, will not perform in the Super Bowl 61 halftime show, a new report ...