Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

Foo Fighters' 'But Here We Are' album is a raw and emotional tribute to Taylor Hawkins, featuring songs that capture the ...

Swifties looking to expand their horizons should check out these five Taylor Swift-approved books, including new-age classics ...

Taylor Swift successfully blocked Cathay Home's 'Swift Home' trademark application, citing potential brand confusion with her existing bedding line and signature-style logo.

Taylor Swift moved to block a bedding company’s “Swift Home” trademark. Within days, Cathay Home Inc. abandoned its federal ...

After Taylor Swift released her music video for "Opalite," starring Domhnall Gleeson as her love interest, the singer shared insight into creating the '90s-inspired video.

Taylor Swift, a global music phenomenon, has redefined success as the highest-earning touring artist and richest female musician. Beyond her record-breaking sales and tours, she champions women's ...

Arts & Culture Reporter Maddie Parkes uses her glitter gel pen to curate a collection of books fitting into each of Taylor Swift’s eras. This Bookstop will never go out of style.

Taylor Swift’s track cowboy like me from her ninth studio album evermore features backing vocals from Mumford and Sons frontman Marcus Mumford, who recorded his contribution years ago at the band’s ...

Kuhns, a Literary Criticism doctoral candidate, spoke at this week’s Six O’Clock Series to focus on Taylor Swift’s presence ...

Taylor Swift had crossed a record-breaking Spotify milestone, but the reason behind her streaming dominance went far beyond ...