Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift moved to block a bedding company’s “Swift Home” trademark. Within days, Cathay Home Inc. abandoned its federal ...

Professor Misty Heggeness wrote "Swiftynomics" hoping to encourage more women to become interested in economics.

Taylor Swift successfully blocked Cathay Home's 'Swift Home' trademark application, citing potential brand confusion with her existing bedding line and signature-style logo.

The pop star is the first—and only—artist to win Album of the Year a total of four times.

Taylor Alison Swift’s style evolution is like flipping through a dazzling personal scrapbook, each era tied to her music, moods-and milestone moments. Fans who have been following her for quite a ...

Swifties looking to expand their horizons should check out these five Taylor Swift-approved books, including new-age classics ...

Taylor Swift, the musical phenomenon beloved worldwide, has opted out of the Super Bowl halftime spectacle for several ...

Taylor Swift had crossed a record-breaking Spotify milestone, but the reason behind her streaming dominance went far beyond ...

While Swift's latest album isn't eligible for Grammy consideration until 2027, the singer is a mainstay at the annual award show.

New details have emerged on the reasons behind Taylor Swift’s split from her boyfriend of six years. The American singer and her partner, British actor Joe Alwyn, reportedly “fell out of love” and ...

Seventeen years after their first session at the legendary Maida Vale Studios, Grammy-winning band Mumford & Sons made a ...