Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift moved to block a bedding company’s “Swift Home” trademark. Within days, Cathay Home Inc. abandoned its federal ...

Taylor Swift successfully blocked Cathay Home's 'Swift Home' trademark application, citing potential brand confusion with her existing bedding line and signature-style logo.

Swifties looking to expand their horizons should check out these five Taylor Swift-approved books, including new-age classics ...

Margaret Qualley and Jack Antonoff kept their relationship fairly private right up until their wedding. Here, their history.

The pair have been together since 2021 ...

Swift topped the global ranking off the success of “The Life of a Showgirl,” one of her most critically polarizing but ...

Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

The artist has been presented with the award six total times her career for her record-breaking streaming, physical, and digital sales ...

The pop superstar dropped the '90s-inspired music video for the track on Feb. 7 ...

After Taylor Swift released her music video for "Opalite," starring Domhnall Gleeson as her love interest, the singer shared insight into creating the '90s-inspired video.

"I never want to forget a single detail of this hysterical shoot," the singer said in an Instagram post ...