Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Swift topped the global ranking off the success of “The Life of a Showgirl,” one of her most critically polarizing but ...

Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

The artist has been presented with the award six total times her career for her record-breaking streaming, physical, and digital sales ...

The Phish bassist remembers his friendship and performing with the Grateful Dead co-founder ...

Social media’s impact isn’t merely limited to consumers; it extends to artists themselves. Audiences feel entitled to consistent new releases of media, and artists feel the pressure to keep up. To ...