Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Taylor Swift sends "Opalite" to No. 1 on the Official Singles and Official Singles Sales charts in the U.K. while the song debuts atop several other rankings.

Foo Fighters' 'But Here We Are' album is a raw and emotional tribute to Taylor Hawkins, featuring songs that capture the ...

Ella Langley scores her first Hot 100 No. 1 as "Choosin' Texas" climbs to the top and replaces Harry Styles’ "Aperture," with the country tune making history.

Swifties looking to expand their horizons should check out these five Taylor Swift-approved books, including new-age classics ...

The foiled plot led to the cancellation of three shows in 2024 that Ms. Swift had planned for Austria during her Eras tour.

Taylor Swift is releasing a house remix of “Opalite” — and the world can thank Travis Kelce for that. In an Instagram story, the pop superstar wrote, “Confirmed, Travis is my in-house house guy.” ...

Taylor Swift moved to block a bedding company’s “Swift Home” trademark. Within days, Cathay Home Inc. abandoned its federal ...

EDM musician Chris Lake revealed how Taylor Swift’s fiancé Travis Kelce was responsible for bringing the “Opalite” remix together and shared the NFL star’s thoughts on the final song.

In part one of the extended version, Swift shares more details on how she conjured up the idea for the video while on The Graham Norton Show with a star-studded cast made up of Cillian Murphy, Greta ...

Taylor Swift is taking fans behind-the-scenes of her 'Opalite' music video with a series of clips and photos sharing how the shoot came together.