Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

When I first listened to the album at 18 years old, I skipped “ Loretta’s Song ” — an evocative ode to Cyrus’s late ...

They say every cat comes with its own personality, and you can love it, hate it, but you definitely can’t ignore it. Every peculiar habit of your cat makes him all the more adorable and lovable. Don’t ...

Austrian public prosecutors filed terrorism-related charges Monday against a 21-year-old defendant who they say planned to carry out an attack on one of superstar singer Taylor ...

Taylor Swift’s nails in her “Opalite” music video set a new manicure trend. Find polish dupes and opalite-inspired nail ideas ...

Taylor Swift has taken issue with a trademark for “Swift Home,” filed by bedding company Cathay Home more than a decade ago. Swift has requested that the Patent and Trademark Office cancel the mark, ...

The makeup artist Pat McGrath was a favorite of Taylor Swift, Kim Kardashian and Madonna. Then she became a billion-dollar ...

From the super-nostalgic songs to the anthems perfect for a girls’ night, from songs by Beyoncé to Rihanna, these are the best songs about friendship ...

In the funny, unexpected visual, Swift jumps back in time to the Nineties — you know, the era of the mall before the internet ...

Taylor Swift’s “Opalite” music video just dropped and contains several Easter eggs. The singer included references to her lyrics, cover art, Eras Tour, and more. Swift revealed one major Easter egg on ...

See all the fashion moments from Taylor Swift’s “Opalite” music video, including her ’80s Guess vest and her striped Ralph ...