Swatch just released the eighth installment in the bioceramic Blancpain Scuba Fifty Fathoms line, and it is by far the boldest one yet. The newest addition to the Blancpain x Swatch lineup is very ...

Swatch will laser unique gold snowflakes on every new “Cold Moon” MoonSwatch, but there’s a catch: You’ll only be able to buy one when it’s snowing in Switzerland. But while I’ve been a fan of the ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

Swatch launches the NEON Collection, six watches inspired by classic ’80s and ’90s models reimagined with bold neon hues and modern features. There are objects we associate with the late 20th century ...

The "WHAT IF...TARIFFS?" model features the three and nine in switched positions on the watch face in reference to the 39% U.S. levy imposed on Swiss imports. The model, which retails for 139 Swiss ...

Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Donald Trump imposed on U.S. imports from ...

ZURICH (Reuters) -Swiss watchmaker Swatch (UHRZ.XC) has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Donald Trump ...

Cyber Hub is known for its everyday high footfall of professionals and visitors, which provides an ideal setting for the activation. The unexpected space setting for projection mapping in high-traffic ...

Swatch Group's financial performance has weakened, with low margins, declining EPS, and underperformance versus peers due to smartwatch disruption and poor execution. The company's competitive moat ...

(Reuters) -In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks. Swiss ...