Starbucks partners participate in the Global Barista Championship during Leadership Experience 2025 on June 10, 2025. The company is bringing 14,000 leaders to Las Vegas for the leadership experience.

Starbucks is creating a competition where more than 15,000 baristas from participating Starbucks locations in the U.S. and Canada will compete to become the first ever North America Barista Champion.

Only three more days until Starbucks converts its old rewards card programs to a single system that's easier to understand but eliminates a 10 percent discount for some of its most loyal customers.

Nobuki Shimode, who manages one of the company's stores in Japan, won the coveted title this week in Las Vegas, beating out 11 others in an intense three-day competition.

The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...

Starbucks is creating a competition where more than 15,000 baristas from participating Starbucks locations in the U.S. and Canada will compete to become the first ever North America Barista Champion.