Until now, it was the only major U.S. airline that allowed passengers to check two bags at no extra cost. On May 28, most ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...

Airlines are increasingly relying on checked bag fees, generating record revenues of $7.27 billion in 2024. This shift, ...

Southwest has ended its nearly 50-year "Bags Fly Free" policy, joining other U.S. airlines in profiting from record checked ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

U.S. airlines earned a record $7.27 billion from baggage fees in 2024, with American ($1.5B), United ($1.33B), and Delta ...

Starting May 28, the airline will charge $35 for one checked bag and $45 for a second, according to a internal memo viewed by ...

Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free checked bags for each ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...