What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

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Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. Need a news ...

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots.

Callaway found a way to make its fastest Chrome Tour golf ball ever, without taking the usual shortcut of making it firmer. The company announced its new 2026 family of Chrome Tour, Chrome Tour X and ...

Callaway is releasing updated Chrome Tour, Chrome Tour X, and Chrome Soft golf balls on January 30. The new models feature a more rigid mantle layer designed to increase ball speed and tighten ...