Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween.

A First-of-Its-Kind Program Launches a New Annual Halloween Tradition, Positioning Kuromi as the Spooky-Cute Star of the ...

LOS ANGELES--(BUSINESS WIRE)--Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experiences. The “My Hello ...

Sanrio has debuted My Hello Kitty Cafe on Roblox. The immersive experience, created in partnership with game development studio Rock Panda, enables visitors full control over their very own cafe in ...

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform’s 55 million daily active users. Sanrio is launching its first Hello Kitty Cafe game, based on the real ...