Abstract: With the development of AI technology, virtual live streamers are widely used in live e-commerce, but the mechanism of virtual live streamer's influence on consumers' purchase intention is ...

It’s time to raise a glass to the Disney+ “Muppet Show” special. Per the Mouse House, the revival of the beloved variety series has delivered 7.58 million multiplatform viewers across Disney+ and ABC ...

Nearly 138 million Americans tuned in to Super Bowl LX, making it the most-watched moment in U.S. television history and the ...

As one of the most popular singers on the planet, it's no wonder fans are interested in Sabrina Carpenter's love life and have taken to decoding her lyrics.

Disney wants to turn the 2027 Super Bowl into a “football holiday,” and it’s not waiting until next year to kick off the ...

Think about how we measure whether an ad worked in 2026. Search spikes. Social conversation. App downloads. Earned media. The dashboard doesn't have a row for "did the viewer understand what we sell." ...

Discover Super Bowl LX's wildest viral moments, halftime drama, and major internet trends—get the full roundup of unforgettable highlights now!