At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

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SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June, but ...

SAP responded that it believes its policies and actions follow industry norms. "However, we take the issues raised seriously ...

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...

In an exclusive interview, Dominik Asam shared frank views on how AI is changing back-office and engineering roles at the ...

The EC also said that SAP prevents customers from terminating maintenance and support services for unused software licenses, ...

SAP's business practices may have improperly hindered its rivals, according to an EU antitrust investigation launched on ...