The app's efficiency push shows it's following in the footsteps of its Big Tech peers, and its sellers aren't happy.

TikTok Shop sellers are buying more ads to get attention, as the e-commerce platform shifts from free views to a pay-for-play ...

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing ...

The live shopping company hosted its first Super Brand Day on the social media platform, marking its highest-viewed ...

Explore how live shopping is redefining online retail with real-time engagement, higher conversions, and lasting impact through interactive content.

WWD Voices taps into Media’s Beauty CEO summit event, with Jaime Elden of Listrak discussing how data-first strategies are ...

It had to be fought for against intense internal resistance, broke every rule of television programming at the time, and ...

QVC Group recently announced a strategy shift to pursue a brand identity as a live social shopping company. Early last month, the company announced it would stream on TikTok all day long.

In addition to reducing its exposure to China, the company is combating the loss of traditional television customers by betting on TikTok to attract new ones. The strategy seems to be working, as QVC ...

NEW YORK, May 12, 2025 (GLOBE NEWSWIRE) -- QVC ®, a world leader in live shopping, today announced plans to kick off the second year of its Age of Possibility mission on May 14 through a ...

This is why social shopping is exploding on platforms like TikTok and Facebook. And this is why we believe in QVC Group's long-term strategy despite the current headwinds. Now I'll turn the call ...

Of course, QVC’s transformation into a “live social shopping company” is still in the early innings; its new 24/7 TikTok Shop livestreams only ... “We continue to execute on our long-term strategy and ...