The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenXBuild, a software suite that gives advertisers unprecedented real-time ...

The programmatic ecosystem is becoming a more agentic system, but that’s not to say the humans involved don’t have evolving expectations of their own. In recent years, buyers have become “a lot more ...

The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. While some solutions offer secure data ...

Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key questions.

The calendar is flipping from 2025 to 2026 this week, and whether you're looking to start off the new year with a cup of coffee, a sit-down breakfast, or looking for some retail therapy, consumers ...

Tell us a little bit about yourself. What brings you to OpenX? I lead global product for OpenX, which is a leading independent omnichannel supply-side platform. In this role, I lead product ...

What values do you ideally want to see in an employer? Open communication and transparency from leadership and to feel valued as an employee, like the company cares about me and my well being. I also ...

Some major retailers will be open on Thursday for Thanksgiving. At this point, anyone hosting Thanksgiving should have the turkey thawed and ready to brine, along with ingredients for side dishes, ...