NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

According to NBA PR, however, that doesn't change the fact that both Game 1 and Game 2 were easily the most-watched programs ...

NBA Finals is a battle of two small-market teams. It's also a battle of the league's best squads. This is what fans should ...

"Say Yes to the Dress" star Randy Fenoli joins TODAY’s Jenna Bush Hager and guest co-host Michelle Buteau to share some of ...

The 2024 NBA Finals ... ratings and financial success, certainly in the near term,” a former league exec told The Athletic. “If you have bad ratings for the next decade, then that limits your ...

The legendary SiriusXM host doesn’t understand why announcers can’t call it like it is during one specific instance.

Indiana Fever guard Caitlin Clark’s absence due to a strained left quad has had a significant impact on WNBA television ...

Douglas Farmer breaks down Game 1 of the NBA Finals and offers his best Pacers vs. Thunder props ahead of Thursday's clash.

(Joshua Gateley/Getty Images) The 2025 NBA playoffs kicked ... like the other TV partners, will be selling ad time for next year based in part on how the NBA performs ratings-wise this season.

Average ratings for the NBA Finals have been on a steady decline over the last decade, which has coincided with cord-cutting and fewer homes with cable TV. In 2018, the last of the Cavaliers ...

The 2025 NBA playoffs have been nothing short of a gift to the league’s incoming TV rights holders ... and the 2025 postseason has been their stage. Ratings for the games have been strong ...

No. 47 Oklahoma City in the NBA Finals ... If the ratings tank for Pacers-Thunder, those deals are still worth $76 billion. The ad buys for these playoffs have long been paid for.