Disrupting the GTM Lie: Ed Locher Exposes Why the MQL Machine is Failing B2B Growth

In this episode of Disruption Interruption, Ed Locher, CMO of PureFacts Financial Solutions, joins host Karla Jo Helms to dismantle the "MQL Lie." Locher explains why traditional automation fails to ...

How Omnichannel Outreach Is Changing The Way Lead Generation Actually Works

When lead generation relies on only one or two channels, timing and context frequently work against engagement.
The Next Hint

SEO for Manufacturing Companies: Strategies to Generate High-Quality Leads

Trying hard but still not getting the desired leads? Try these SEO strategies for your manufacturing companies.
Medical Design and Outsourcing

Resonetics buys Med-Ally pulse generator and lead assets

Resonetics has purchased advanced pulse generator manufacturing assets from Med-Ally, the medical device contract development and manufacturing organization said today. Nashua, New Hampshire–based ...
Wall Street Journal

Caterpillar’s Surging Stock Is Fueled by AI, Not Yellow Excavators

An ambitious data-center project in Utah is going to need about one-quarter of the power the entire state currently uses. David Gray, co-chief executive for the project’s developer, knows he can’t get ...