Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Travis Kelce’s fiancé, global pop megastar Taylor Swift, will not perform in the Super Bowl 61 halftime show, a new report ...

Taylor Swift is releasing a house remix of “Opalite” — and the world can thank Travis Kelce for that. In an Instagram story, the pop superstar wrote, “Confirmed, Travis is my in-house house guy.” ...

Taylor Swift congratulates Olympic gold medalist Breezy Johnson after her viral finish-line proposal sparks online debate over timing.

After Taylor Swift released her music video for "Opalite," starring Domhnall Gleeson as her love interest, the singer shared ...

A Taylor Swift company opposes the use of a trademark by Cathay Home because a cursive font too closely resembles her signature.

After Olympic skier Breezy Johnson got engaged in a swoon-worthy moment at the Winter Games, the pop superstar couldn’t ...

Taylor Swift playfully referenced her own lyrics while congratulating Olympic skier Breezy Johnson on her engagement. Moments ...

The video features cameos from Jodie Turner-Smith, who plays an aerobics instructor; Greta Lee, who plays a singer; Lewis ...

The mega star has always embraced cringe. Are fans still buying it? By Jessica Roy Taylor Swift is one of the most successful pop stars of her generation and has the superlatives to prove it: She is ...

This just in: Anderson Cooper has finally learned the meaning behind Taylor Swift's "Wood." The CNN anchor shared his real-time reaction to the singer's racy lyrics—rumored to be about her fiancé ...

Taylor Swift didn’t make an announcement — she didn’t even post — but a quiet update to Reputation landed at a very specific moment. On Dec. 12, just one day before her 36th birthday, fans noticed ...